Obituaries
Enron Was America's Most Admired Company Right Up Until It Was a Crime Scene
Fortune named it America's most innovative company six years running. The innovation, it turned out, was mostly in the accounting.
JetBlue's All You Can Jet Pass (2009)
$599 bought a month of unlimited flights. JetBlue's booking system was not built for what happened next.
MoviePass's $9.95 Unlimited Movie Plan (2017–2019)
It promised a movie a day for less than the price of one ticket. The people who signed up took that extremely literally.
Baltimore's Docked Bike-Share Program (2016–2018)
It lasted under two years. Some cities lost half their fleets to theft and vandalism before the first winter was over.
Panera Cares, the Pay-What-You-Want Cafe Experiment (2010–2019)
Founder Ron Shaich called it a "test of humanity." After nine years and five locations, the results came back.
American Airlines' Unlimited Lifetime First-Class Pass (1981–2008)
Steven Rothstein flew 30 million miles for free. American Airlines flew into a $21 million hole. Only one of them saw it coming.